Thin line between shock and surprise  

 

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Although new ideas are needed, it is definitely not a guarantee new ideas are embraced. People are in the operating modus and as a result have the tendency to rely on routine. New ideas are out of the ordinary, have the tendency to brake routines and often take time to be implemented and, most importantly, make money.

That’s why new ideas often are perceived as a shock and that creates resistance. So the challenge is to make the idea come as a uplifting surprise. I made a small analysis of how ideas can be embraced:

How it is told
Most importantly it is the way the idea is told. Actually, it is better not to explain the idea. The best way is to define the problem, translate that into an opportunity and describe it in am inspiring way, so that people discover the idea almost by themselves. Words that help selling the idea are ‘imagine’ of ‘for example’,

Who’s telling it
Resistance can be a result of ego or focus and as a result, not anybody in an organisation can be the bringer of an idea. So the idea maker has to be tactical in choosing people to share the idea with. That also means the idea maker has to set aside his or her ego and focus on the added value it can bring to many.

When is it told
Interestingly enough, ideas are more embraced when others have already done it. Especially when it’s been successful. Problem of course is that it’s not original anymore and is actually not a new idea, but a copycat.

Actually the latter is the proof, that when you’re able to create the right story around a new idea and are able to tell it in an inspiring way, the biggest change people embracing it one creates.

It reminds me of a quote of David Ogilvy:

“In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman”

Thin line between shock and surprise  

Balance the Un-balance

Nik Wallenda

The dark side of ‘Balance’ is you become lazy. Things go right, so why worry.

The risk is, that when there’s a sudden change, you’re not prepared at all. That isn’t a problem of course, a sudden change is an opportunity as well. The real problem is, that because of this laziness you’re not quick enough to move and see the opportunity, let alone to seize it.

That’s why I preaching the Balance of the Un-balance, in other words, not becoming lazy. It is about ‘staying alert’ let’s say it’s being on the positive side of ‘What if’ scenario’s.

The good thing of embracing un-balance is that you train some kind of muscle.

I had to think about my 12 month old son who just started to walk. Looking at his cute little feet, there are 2 things I notice:

1. The wobbling of his feet when he’s standing still. It is really great to look at and amazing the boy can suddenly walk!
2. His feet are flat, they don’t have the ‘arc’ adults have and it is exactly what the wobbling is doing. Training the muscle that creates the arc and ultimately Balance.

That is what Balance the Un-balance is, the wobbling, training the muscle for the ark. In this case it is training eyes and mind to be alert for changes and opportunities.

It is also training the Serendipity Muscle: Finding what your not looking for.

Balance the Un-balance

The thing with ideas

Some people are afraid of good ideas, ideas that make a difference or contribute in some way. Good ideas bring change, that’s frightening.

Many people are petrified of bad ideas. Ideas that make us look stupid or waste time or money or create some sort of criticism.

The problem is that you can’t have good ideas unless you’re willing to have a lot of bad ideas as well.

It is like learning to play a guitar. The first time it sounds horrible, your fingers hurt and it doesn’t seem to go forward. But keep going playing bad notes is the only way to play them right.

Painters, musicians, marketers, writers, stand-up comedians, entrepreneurs, they fail more often than they succeeded. But they don’t give up. There’s more where that came from they say and a new idea is born already.

That’s why they succeed far more often than people who have no ideas at all.

Someone asked me where I get all my good ideas, explaining that it takes him a month or two to come up with one if at all. From his perspective, he believes I have a zillion of them, so he wondered.

I asked him how many bad ideas he has every month. He paused and said, “none.”

And there, you see, is the problem.

No-one changed the world by doing nothing.

The thing with ideas