Thin line between shock and surprise  

 

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Although new ideas are needed, it is definitely not a guarantee new ideas are embraced. People are in the operating modus and as a result have the tendency to rely on routine. New ideas are out of the ordinary, have the tendency to brake routines and often take time to be implemented and, most importantly, make money.

That’s why new ideas often are perceived as a shock and that creates resistance. So the challenge is to make the idea come as a uplifting surprise. I made a small analysis of how ideas can be embraced:

How it is told
Most importantly it is the way the idea is told. Actually, it is better not to explain the idea. The best way is to define the problem, translate that into an opportunity and describe it in am inspiring way, so that people discover the idea almost by themselves. Words that help selling the idea are ‘imagine’ of ‘for example’,

Who’s telling it
Resistance can be a result of ego or focus and as a result, not anybody in an organisation can be the bringer of an idea. So the idea maker has to be tactical in choosing people to share the idea with. That also means the idea maker has to set aside his or her ego and focus on the added value it can bring to many.

When is it told
Interestingly enough, ideas are more embraced when others have already done it. Especially when it’s been successful. Problem of course is that it’s not original anymore and is actually not a new idea, but a copycat.

Actually the latter is the proof, that when you’re able to create the right story around a new idea and are able to tell it in an inspiring way, the biggest change people embracing it one creates.

It reminds me of a quote of David Ogilvy:

“In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman”

Thin line between shock and surprise  

Innovators and Path Creators

The properties of a Path Creator are: Pace, Focus Friends and Patience

The Path

To discover the world I like to run.

Whether I am in a new town or on holidays, I believe it’s a good way to get to know the environment (and stay healthy at the same time ;-)).  Also when I’m running from the house I like to discover new paths. On one on my runs I had an interesting metaphor.

Innovation is creating paths in the wilderness

Old paths are just there. Everyone takes them, so the ground is worn and the surface flat. Even in the dark, just a little moonshine lights up the light colour of the path. That is easy and relaxed running. At any pace.

The thing with new paths is that they’re new.
Therefore they are not there. It’s a potential path.

A potential path is just a very attractive area. To create a path means running from where you are to some point at the horizon. The point of freedom, freshness, new things, an adventure!

But because there’s no path, the ground is rough, rocky and unequal. The grass is high and robust and the risk of twisting an ankle or trip is always present.

That’s also why other people are not running there. They are afraid of the unfamiliar and the risk of twisting an ankle or fall over on the face.

It is the innovator that has to create the path and the best way to create a new path is to adapt speed and stay focussed on the surface so you don’t trip. You need to keep in shape to run the same track over and over again.

At this point it is good to inspire other runners to join. Together it is easier to create a path faster. The more feet on the rough ground, that faster it wears out.

Suddenly you see other runners are joining in, speeding up the path creating process. Let’s call them early adaptors and yes, we’re talking about the Adaptation curve.

After a while when more runners join in, you’ll notice your speed increases, thoughts start wondering again and suddenly you realize the rough track has turned into a path.

Not only that, more people are lining up to start running your path. Young, old, female, male. Their hesitating, but eventually they’re inspired enough to take the change to start running your new path as well. This is closing the gap or chasm.

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Actually, the path becomes boring again.

It’s time to start finding a new path, but remember:
Pace, Focus, Friends and Patience.

 

Innovators and Path Creators

Gaming & Career

It seems like a strange combination, but when I saw Jane McGonial talking on TED, I changed my mind quickly. Her take out is that gamers can save the world and gives a very clear explanation on how to do that.

Games like World of Warcraft give players the means to save worlds, and incentive to learn the habits of heroes.
What if we could harness this gamer power to solve real-world problems? Jane McGonigal says we can. She distinguishes 4 powers of gamers, being:

Urgent Optimism: Extreme self motivation, gamers always believe an epic win is possible.


Social Fabric: Research show that we like people better, after we played a game with them (trust, bonds, co-operations and we build stronger relationships).


Blissful Productivity: 22 hours a week, Gamers feel much happier ‘working hard’ on a game then sitting relaxed on the couch. By paying they train their skills.

Epic Meaning: Like to be attached to something to make a difference.

The result?
Gamers are Super Empowered Hopeful Individuals, these people are people who believe that they are individual capable of changing the world. Imagine people with this attitude working in a real world company. The only problem is that they believe they can change the virtual world and not the real world.

Her question therefore is:
How can we make this also happen in the real world and has dedicated her last three games on doing so. With one game as an example, they’ve collected over 500 brilliant ideas, which are actually helping in saving the world.
Talking about innovation!

Her conclusion: Make the real world more like a game and we’ll have super workers, with great ideas for any problem. A really interesting and well-spend 20 minutes of presentation on TED.

Gaming & Career