One of the themes is from WHAT to WHY. Why do we exist and how can we live up to that promise. Another is the FLOW-model, introduced by Csíkszentmihályi. It shows the barriers and the opportunities.
The Keynote is animated with many movies and examples and a real joy-ride.
Re-connecting to the SOUL really makes companies fly and makes theme more successful then their competitors.
This Keynote can be the introduction of an ABSOULUTE Brandguide Workshop, that makes brands and companies realize this change.