Cold exaggeration

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Every now and then it’s morning already colder and the gloves, scarves, hats and thick coats come out and put on.

But if you pull everything out of the wardrobe,
what will you on when it gets really cold?

I think it’s better to wear ‘normal’ clothes as long as possible and sparsely put on more or thicker clothes. That way your body gets used to the cold and you always have enough left in your wardrobe to put on when it gets really cold.

In marketing, it is often the same. When something goes wrong, every mean is used to turn the tide. In most cases it’s better to use just the second best idea and keep the best for when it gets really cold.

 

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Cold exaggeration

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