Most of the time it is something out of the ordinary. Out-of-the-ordinary, extraordinary. Ordinary is derived from the Latin word Ordianarius, meaning orderly. Ponder on that for while. Scary word, ordinary, orderly…
Yesterday I saw a number of great artists performing. They definitely were out of the ordinary and the crowd that went wild was humongous! It gave energy.
Painting is from Irene Hoff (visit irenehoff.com)
The same for Guernica from Pablo Picasso, the numerous paintings of Salvador Dali or the coloured squares of Piet Mondriaan. All paintings that were out of the ordinary and touched a lot of hearts (and souls).
And yet, we most of us try not to be out of the ordinary, but try to blend in. Being ordinary. When everybody’s doing that, the world would become a very boring place and everything will stay the same…
I believe every one of us has something extraordinary and with that extraordinary thing you can change the world!
In fact, with brands it is the same and brands on its own is nothing. All brands are created by extraordinary people. People with a vision and the bravery to resist the usual and be different (thanks Steve). That’s when the magic happens.
The funny thing is that ordinary people admire extraordinary people as long as they’re not working within their company. Interesting contradiction, isn’t it?
The big danger is that ordinary people within the companies do the same thing over and over again, expecting a different outcome and be surprised the outcome is the same or worse because the environment is changing.
In a way it is good that ordinary people exist within ordinary companies with ordinary brands, because it offers opportunities for the extraordinary. And they’ll grab them, and the customers too….
But when you in such a company it is not a good idea.
But no worries. To be successful, the only thing you need to do is to be extraordinary and be able to use that magic.
But, it is scary to be extraordinary.
That’s why I invented a Magic Potion. It is called Potion number YOU.
It’s very simple: Take a glass of water add a drop of lemon or citron, then a pinch of salt. Stir it three times clockwise, than slam it on a table and drink it.
You’ll instantly feel a twinkle to do something extraordinary.
Amazing isn’t it?
This one’s for inspiration:
Make the magic happen!