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	<title>Brains United</title>
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	<description>Strategy, Creativity, Marketing</description>
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		<title>Brains United</title>
		<link>http://gerardhoff.wordpress.com</link>
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		<title>From push to embrace</title>
		<link>http://gerardhoff.wordpress.com/2012/01/13/from-push-to-embrace/</link>
		<comments>http://gerardhoff.wordpress.com/2012/01/13/from-push-to-embrace/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 11:20:39 +0000</pubDate>
		<dc:creator>Gerard Hoff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://gerardhoff.wordpress.com/?p=248</guid>
		<description><![CDATA[a.k.a. from tell to inspire. a.k.a. from selling experience to buying experience. That times are changing is not a new concept , but how to deal with it is. That is about connecting to the Right Brain, connecting to the FEEL, not the KNOW, it is about inspiring. That is not about telling what you [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gerardhoff.wordpress.com&amp;blog=18703561&amp;post=248&amp;subd=gerardhoff&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>The Social Media Effect of Margiving</title>
		<link>http://gerardhoff.wordpress.com/2012/01/03/the-social-media-effect-of-margiving/</link>
		<comments>http://gerardhoff.wordpress.com/2012/01/03/the-social-media-effect-of-margiving/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 22:43:20 +0000</pubDate>
		<dc:creator>Gerard Hoff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://gerardhoff.wordpress.com/?p=163</guid>
		<description><![CDATA[I think marketing is an old word, with the wrong connotation. One of the definitions I learned a long time ago was that is the contraction of Market and Getting, which was good for The time The word was invented. Reality is that it doesn&#8217;t work like that anymore. Unfortunately one might say, but I&#8217;m [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gerardhoff.wordpress.com&amp;blog=18703561&amp;post=163&amp;subd=gerardhoff&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>The Pitfall of Simplifying Reality</title>
		<link>http://gerardhoff.wordpress.com/2011/12/28/the-pitfall-of-simplifying-reality/</link>
		<comments>http://gerardhoff.wordpress.com/2011/12/28/the-pitfall-of-simplifying-reality/#comments</comments>
		<pubDate>Wed, 28 Dec 2011 19:10:42 +0000</pubDate>
		<dc:creator>Gerard Hoff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://gerardhoff.wordpress.com/?p=230</guid>
		<description><![CDATA[Or why gut feeling isn’t that good anymore. I meet a lot of people who oversimplify the complex world and that is really annoying. Strategists dig deep into any matter or market and when they come to a conclusion it is a simple conclusion, but with a very complex structure. It is important to understand the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gerardhoff.wordpress.com&amp;blog=18703561&amp;post=230&amp;subd=gerardhoff&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Closing the gap between fear and ambition</title>
		<link>http://gerardhoff.wordpress.com/2011/10/17/closing-the-gap-between-fear-and-ambition/</link>
		<comments>http://gerardhoff.wordpress.com/2011/10/17/closing-the-gap-between-fear-and-ambition/#comments</comments>
		<pubDate>Mon, 17 Oct 2011 20:35:52 +0000</pubDate>
		<dc:creator>Gerard Hoff</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Strategic thinking]]></category>

		<guid isPermaLink="false">http://gerardhoff.wordpress.com/?p=223</guid>
		<description><![CDATA[It is interesting to see. Most people are ambitious in their lives and their jobs, but when it comes to the point to do that thing to realize the ambition, people get scared. Not that I am a hero, but I’ve seen this happen many times, so I am aware. I am aware when my [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gerardhoff.wordpress.com&amp;blog=18703561&amp;post=223&amp;subd=gerardhoff&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Employer Bonding</title>
		<link>http://gerardhoff.wordpress.com/2011/09/14/employer-bonding/</link>
		<comments>http://gerardhoff.wordpress.com/2011/09/14/employer-bonding/#comments</comments>
		<pubDate>Wed, 14 Sep 2011 14:06:14 +0000</pubDate>
		<dc:creator>Gerard Hoff</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[Generation Y]]></category>
		<category><![CDATA[Human Resource]]></category>
		<category><![CDATA[Organisation]]></category>

		<guid isPermaLink="false">http://gerardhoff.wordpress.com/?p=214</guid>
		<description><![CDATA[I recently read a good post on ‘Dispelling Four Top Corporate Myths About Social Media’ by B.L. Ochman and I was wondering why the fear of social media exists in the first place. The main reason is because of the fear that the employees might do something &#8230; I believe this fear for social media [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gerardhoff.wordpress.com&amp;blog=18703561&amp;post=214&amp;subd=gerardhoff&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">gerardhoff</media:title>
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			<media:title type="html">Angel T-shirt</media:title>
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		<title>Wearing a bra is great for business</title>
		<link>http://gerardhoff.wordpress.com/2011/09/14/wearing-a-bra-is-great-for-business/</link>
		<comments>http://gerardhoff.wordpress.com/2011/09/14/wearing-a-bra-is-great-for-business/#comments</comments>
		<pubDate>Wed, 14 Sep 2011 13:56:08 +0000</pubDate>
		<dc:creator>Gerard Hoff</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Organisation]]></category>
		<category><![CDATA[Strategic thinking]]></category>
		<category><![CDATA[Anne Skare Nielsen]]></category>
		<category><![CDATA[business tools]]></category>
		<category><![CDATA[future]]></category>

		<guid isPermaLink="false">http://gerardhoff.wordpress.com/?p=208</guid>
		<description><![CDATA[No I’m joking, but was caught by a sentence spoken by Anne Skare Nielsen, she’s a futurologist from future navigator and was talking about how we have to adapt in order to do business in 2020. She says that in order to move from adding crap to adding value we need to find smooth operators. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gerardhoff.wordpress.com&amp;blog=18703561&amp;post=208&amp;subd=gerardhoff&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Gaming &amp; Career</title>
		<link>http://gerardhoff.wordpress.com/2011/08/18/gaming-carreer/</link>
		<comments>http://gerardhoff.wordpress.com/2011/08/18/gaming-carreer/#comments</comments>
		<pubDate>Thu, 18 Aug 2011 18:42:17 +0000</pubDate>
		<dc:creator>Gerard Hoff</dc:creator>
				<category><![CDATA[Generation Y]]></category>
		<category><![CDATA[Human Resource]]></category>
		<category><![CDATA[Organisation]]></category>
		<category><![CDATA[Brains United]]></category>
		<category><![CDATA[career]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[Gaming]]></category>
		<category><![CDATA[GenerationY]]></category>
		<category><![CDATA[Jane McGonial]]></category>

		<guid isPermaLink="false">http://gerardhoff.wordpress.com/?p=168</guid>
		<description><![CDATA[It seems like a strange combination, but when I saw Jane McGonial talking on TED, I changed my mind quickly. Her take out is that gamers can save the world and gives a very clear explanation on how to do that. Games like World of Warcraft give players the means to save worlds, and incentive [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gerardhoff.wordpress.com&amp;blog=18703561&amp;post=168&amp;subd=gerardhoff&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">gerardhoff</media:title>
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			<media:title type="html">WOW</media:title>
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		<title>Serendipity</title>
		<link>http://gerardhoff.wordpress.com/2011/08/11/serendipity/</link>
		<comments>http://gerardhoff.wordpress.com/2011/08/11/serendipity/#comments</comments>
		<pubDate>Thu, 11 Aug 2011 15:05:54 +0000</pubDate>
		<dc:creator>Gerard Hoff</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Strategic thinking]]></category>
		<category><![CDATA[alexander fleming]]></category>
		<category><![CDATA[and three princes.]]></category>
		<category><![CDATA[Discoveries]]></category>
		<category><![CDATA[horace walpole]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[wilhelm roentgen]]></category>

		<guid isPermaLink="false">http://gerardhoff.wordpress.com/?p=76</guid>
		<description><![CDATA[I think serendipity is one of the most beautiful words in the world. Just taste it: se-ren-dip-i-ty. So good and it looks good as well. It has a great origin, if I might add. It is based on a Persian fairy tale in which three princes of Serendip, (now Sri Lanka) traveled the world. Have [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gerardhoff.wordpress.com&amp;blog=18703561&amp;post=76&amp;subd=gerardhoff&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">gerardhoff</media:title>
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			<media:title type="html">Candy-Island-Mmmm-12</media:title>
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		<title>Increasing In-the-box-thinking</title>
		<link>http://gerardhoff.wordpress.com/2011/08/04/increasing-the-box-thinking/</link>
		<comments>http://gerardhoff.wordpress.com/2011/08/04/increasing-the-box-thinking/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 13:06:57 +0000</pubDate>
		<dc:creator>Gerard Hoff</dc:creator>
				<category><![CDATA[Brainstorms]]></category>
		<category><![CDATA[Brainstorm]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Out-of-the-box]]></category>

		<guid isPermaLink="false">http://gerardhoff.wordpress.com/?p=22</guid>
		<description><![CDATA[Lately I have been surprised with the number of brainstorms I’m in or how many times people talk about having a brainstorm. Any subject is a good excuse to organise one: new positioning, innovation, a promotion, ‘something viral’, a new name, what shall we buy for her birthday party…. And always are there high expectations, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gerardhoff.wordpress.com&amp;blog=18703561&amp;post=22&amp;subd=gerardhoff&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Fasillytators</title>
		<link>http://gerardhoff.wordpress.com/2011/07/06/fasillytators/</link>
		<comments>http://gerardhoff.wordpress.com/2011/07/06/fasillytators/#comments</comments>
		<pubDate>Wed, 06 Jul 2011 11:06:45 +0000</pubDate>
		<dc:creator>Gerard Hoff</dc:creator>
				<category><![CDATA[Organisation]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Organization]]></category>
		<category><![CDATA[Peter Principle]]></category>
		<category><![CDATA[Silly]]></category>

		<guid isPermaLink="false">http://gerardhoff.wordpress.com/?p=3</guid>
		<description><![CDATA[I have a great trust in people and their intentions. No kidding! They’re the ones that plan meetings, make agenda’s, organise meeting rooms and coffee and cookies, reminding people not to forget. They also like to start the meetings, give a short outline of the objectives, making great summaries. They like to be the president. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gerardhoff.wordpress.com&amp;blog=18703561&amp;post=3&amp;subd=gerardhoff&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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